Animation is a booming industry with a wide variety of jobs available.
Animators can work on full-length animation movies, create television commercials, create games for Internet, mobile, PC or consoles (like PlayStation or Xbox), work in the advertising industry or as web designers. The e-learning industry also uses animators and so do fields like medicine, engineering and architecture.
The entertainment industry including movies, TV programs and Special Effects (VFX) for movies or TV is a major employer. A typical animated film requires 700 to 800 animators. Of the 30,000 animation studios around the world, 70 percent have a turnover of US $1 million. India, South Korea, Philippines, Singapore, Japan and China are seeing a deluge of outsourced animation work from across the globe. Indian companies are creating a number of animated films and cartoons for US and European studios.
According to a FICCI-EY report on India’s Media and Entertainment sector-2020, the Indian animation and VFX industry is projected to grow at a CAGR of 18%, touching INR 156 billion in 2021, from INR 95 billion in 2019. The overall M&E sector (TV, Print, Digital media, Filmed entertainment, Animation & VFX, Live events, Online gaming, OOH, media Radio, Music.) grew 9% in 2019 to reach INR1.82 trillion
There are a wide variety of jobs available in the animation industry, some of which are as follows: Designer, Audio & Video Specialist, Visualiser, Graphic Designer, Multimedia Author, Web Designer, Content Developer, Modeler, Texture Artist, Rigging Artist, 2D Animator, Lighting Artist, Rendering Artist, 3D Animator, Compositing Artist, Editor, Storyboard Artist, Character Animator, Effects Artist, In-between Artist, Image Editor, Multimedia Developer, Digital Post-Production Artist, Special Effects Artist, Programmer.
Multimedia is a seamless integration of multiple media elements like text, graphics, animation, video and audio coupled with the computer’s interactive power. Animation is one of the components of multimedia. Literally, multimedia means ‘multiple media’ – that is, the use of more than one medium of communication. Interactive multimedia is often referred to as ‘rich media’. Multimedia is used in fine arts, entertainment, commercial art, journalism, media, designing and software services. A multimedia specialist is expected to possess technical, analytical as well as creative skills. Some of the key career options within multimedia exist in:
A graphic designer is responsible for the layout and presentation of different types of media (such as a poster, a package or a website), most likely with the use of a graphics software programs such as Adobe Illustrator, Photoshop or InDesign. Elements used in graphic designing include photos, illustrations, shapes, colour, texture, et al. Graphic designers work on creating logos, websites, business cards, advertisements, brochures, hoardings, product packaging, posters, book designs, magazine and newspaper layouts, as well as a vast variety of other communication-related products. Graphic designers need to be creative and up-to-date with the latest trends in the field.
A web designer creates web pages. Web designers use graphic design skills as also tools like Flash, HTML, CSS, etc. With the rapid expansion of the Internet, the demand for skilled web designers is on the upswing and this number is only set to rise in the coming years. The field offers tremendous scope for web designers with cutting-edge skills.
Print & Publishing
Graphic designers and multimedia specialists – especially those well-versed in software’s such as Adobe Photoshop, CorelDraw, Adobe PageMaker, etc. – have a lot of scope in fields such as Desktop Publishing (DTP), magazines, newspapers and other print media.
An art director oversees the overall ‘look and feel’ of the newspaper, magazine, brochure, etc. while a graphic designer uses technology and software to create the ‘look’ desired by the art director. A cartoonist has knowledge of software’s such as CorelDraw and Photoshop and has good imagination and drawing/ sketching skills. He is responsible for drawing caricatures or other original illustrations for the publication and for putting in colours and brushing up his work on a computer. A page layout artist is a person who can put together all the elements and fit it aesthetically on to the actual page. He or she is the executor who binds it all into a comprehensive whole.
Apart from these profiles, people with knowledge of animation and VFX technologies are required in a bunch of other industries. They are needed in virtual reality/ 3D modeling, e-learning, e-commerce, fashion design, interior design and architecture, jewelry designing, film set designing as well as for developing content for mobile phones.
Visual Effects (VFX)
Visual effects usually involve the integration of live-action footage with Computer Generated Imagery (CGI) or other elements (such as model work). Nearly every movie uses VFX to some extent. The Bahubali franchise (Parts 1 & 2) makes extensive use of VFX to create fictional worlds that look realistic. Television commercials too, often use VFX. The recent Indigo Paints commercial featuring a Zebra riding MS Dhoni bike, uses VFX to communicate the advertising message.